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Team HARD. Racing Strike a Dairy Good Deal with Solley’s Kentish Ice Cream

We are pleased to announce our new commercial partnership with Team HARD. Racing!

Guests in the team’s VIP hospitality area at selected British Touring Car Championship rounds will be able to get their hands on some Solley’s Ice Cream as the Kent-based firm have agreed to supply the team with a range of flavours for guests to enjoy on race day.

Solley’s Ice Cream Managing Director, Keith Morrison, commented, “We are excited to be supporting a fellow Kent business and real success story for the county in Team HARD.

“We are lucky to have such talent locally, and to be able to be part of the team’s journey is a real privilege.

“At Solley’s Ice Cream, we are passionate about giving back to the community, and championing the very best Kent has to offer, and so to be collaborating with a top-class team is something we are delighted to be able to do.”

The team have made a conscious effort this season to partner with local businesses in a push to reduce the team’s carbon footprint and support the county’s economy. Solley’s Kentish Ice Cream is the third business to join the team this year.

General Manager at Team HARD. Racing Gary Allen added, “We have really pushed to partner with more local businesses this year and it’s great to welcome Solley’s to the family.

“I visited the site down in Deal, Kent in April and was amazed at the size of the site, they are more than just an ice cream business, and their family ethos aligns with our team so closely that this partnership was the perfect match.

“This season is just a taster for both parties as we look to see how we can further our partnership throughout 2023 and beyond.”